NONVIOLENCE is Selected for RocketHub’s First LaunchPad Opportunity
April
13,
2011
We are proud to unveil the artist selected for the prestigious Gibson Music Retreat. Joshua Reuben Lewis, a.k.a. NONVIOLENCE, is the chosen musician for this uniquely valuable opportunity.
Josh and his band will receive week-long access to the New York City Gibson/Baldwin Showroom. Once known as The Hit Factory, this historic location is where Bruce Springsteen, John Lennon, Michael Jackson, Paul Simon, Tony Bennett, Madonna, Jay-Z, Santana, Sting, Barbra Streisand, U2, and Stevie Wonder cut their hits. In addition, Lewis will be rewarded with a $1,000 cash stipend.
During the week-long retreat, we have arranged for numerous pop-ins and feedback sessions with notables, including Ed Steinberg, music video producer and director for the likes of Madonna and the Gypsy Kings, Eric de Fontenay, indie-management and PR icon, as well as representatives from Atlantic Records, EMI, Sony/ATV, and others.
Joshua Reuben Lewis was selected based on his immense talents, musical fit, and the ability to massively mobilize his fan-base through RocketHub’s crowdsourcing mechanism. The 45-day crowd-powered talent discovery involved thousands of fans and mobilized numerous high-quality musical submissions. The NONVIOLENCE submission can be found here.
In addition to NONVIOLENCE, there were many strong submissions. Several finalists were chosen based on fan engagement and A&R feedback: Jacob Moon, Anthony Cekay, Blake Whyte, Manitoba Hal, Evan Shinners, Alfonso Velez, Le Mood, Michele Riganese, Rale Micic, Kris Lakota, Shariese Katrell, and Niall Connolly. These finalists will have their work directly introduced to the notables associated with the opportunity.
This opportunity with Gibson is the first of countless LPOs that are in the works. “This is the first step in a new era of creative empowerment and engagement,” says our own CEO, Brian Meece, “Brands can now support creativity in an authentic way and also have a new avenue for high-quality engagement with their audience.”
“RocketHub's partnership with Gibson is another disruption of the old model: It unites brands with artists without the need for a middle man.” — The Washington Post
-RocketHub Team
