Musicians Institute Hosts The State of The New Music Industry Discussion
April
19,
2011
About a week ago, on April 7, 2011 in Hollywood, California, I had the pleasure of participating in an innovative panel discussion at the Musicians Institute. This was the first installment of an ongoing Social Media Seminar Series with host Joy Kennelly and special guest panelists Terra Naomi, Evan Lowenstein, “Jingle” Jared Gutstadt, and yours truly.
Four key trends emerged from the discussion:
- The music industry is broken and no one really knows what the future will bring.
- Social media is beginning to fill the void - including Facebook, Twitter, RocketHub, Jingle Punks, StageIt, and other innovative companies.
- There is some strategy involved to being a successful social media maven - but perseverance and the ability to quickly evolve are more important.
- Know who you are as an artist, don't compromise your core, but be ready to tailor your messaging for the appropriate social media channels.
So artists must do their homework, experiment, and be open to adopt new tools. Check out the official Musicians Institute recap here and Joy Kennelly’s “Joy Writer” recap here.
It was an honor to sit next to these trailblazers. Stay tuned for more from the Musicians Institute and RocketHub.
-Vlad
