From Argentina with Love and Care
May
4,
2011
Crowdfunding can be a powerful source of pro-social good. The Por el Barrio Libertad team is proving that social support can be galvanized from across the world. Through RocketHub, this passionate team is helping children in impoverished area of Buenos Aires. Here is how they see it:
What was the inspiration behind the international education and support project you are currently running on RocketHub? Why is it important to you?
Our main motivation in the project is the Barrio Libertad´s children and their ability to access to better opportunities in the present and future through education, art and recreation. Barrio Libertad is a very humble neighborhood of the Buenos Aires province. Nearly seventy families are living there in an unhygienic situation. The homes are dilapidated and without access to key public services. In major cases, the vital needs are not fulfilled. Children face very difficult conditions for development.
After an intensive 2010 we are focusing the project on the district’s children. The project mainly aims to set up a place for the children between five and twelve years old, in which they could receive school support, entertainment and supervision. We believe that these first years of life are fundamental. It is critical for them to get tools that allow them to interact and integrate in the society and in an increasingly complex world – a complex world which for sure is difficult, but that also offers new opportunities. RocketHub is one of these opportunities. It is an innovative way that enables us to share our project, to find support, and to make it visible to the world. Something that was impossible to achieve some years ago.
How has your experience been as a crowdfunding pioneer in the world of pro-social work in Argentina - how are your supporters responding?
Many social projects exist in Argentina, but we believe our project “Por el Barrio Libertad” is innovative. It aims to integrate the physical space with the web space to generate concrete actions that impact children´s life quality. We use social networks to go near more collaborators. We receive support from donors who are part of our circles of contacts, but also from the USA, France and England.
In Argentina, we are pioneers in this area. We confront difficulties with strategy; because in our country people are reluctant to use their credit card online. This use is emerging, for that reason we designed a video explaining how to use the platform. Experiences of this nature will be more frequent in a few years, gradually people will know and trust the system. We invite all Argentines to dare projects!
Any advice for Creatives looking to crowdfund a similar project?
The platform is not only a presence online, it is a dynamic thing. Design the page on RocketHub to let people know that both the project and the Internet site are transparent and sure - is a first step. Then you have to update the content permanently, to answer and to try to anticipate the reactions you receive. Do not expect donors to come, but go and find them with an active broadcast of the page and the project. Internet allows everyone a fast and easy access to a lot of information. But information must be innovatively clear to be understood and well received. We endeavor to give visibility to projects, and so to realize our dreams!
Thank you for taking this brave approach to Argentina. Get involved, here.
-Vlad


