Alex Berger is an award-winning British singer-songwriter and multi-instrumentalist. His RocketHub campaign has captured trans-Atlantic attention and support from music makers and music lovers. I quickly caught up with Alex to learn a bit about his inspiration and process.

While recording my first album in New York a couple years ago  ('Snow Globe' - partially crowd-funded), I was out enjoying live music and meeting incredible songwriters most nights in the Lower East Side. The scene there is very open and nurturing and I began to reach out and co-write a little. All of a sudden the idea for my next record seemed obvious; I should make an album of songs co-written with my favourite songwriters.

Crowdfunding has a well-established foundation in the US now but is still new to the UK - especially to the music scene. However, there is a growing desire for real, unprocessed music. There's an army of independent artists ready to deliver this who are now armed with entrepreneurial skills & online tools. The stage is set for crowdfunding to take off. 

Personally, as long as people have been made aware up front that this is not charity, but a simple exchange of funds for rewards, they've been incredibly receptive. I hope that this is just the beginning.

With a few days left, your campaign has a good deal of steam and is ending quite strongly. Any advice for others looking to crowdfund a similar project?

Haha, let's see how my campaign ends before I start offering advice! I would say that the best thing is to research as much as you can what worked/didn't work for other artists' projects and shape your campaign accordingly.

Thank you for your music and your passion. Check out Alex and his music, here.

-Vlad

Photos by Alexander David and Deborah Lopez