Second Life Bikes - Changing the Destiny of People and Bicycles

The inspiration for our campaign was our desire to make the current space in which the organization operates a permanent home. Second Life Bikes is a youth earn-a-bike program and community bike shop; the bike shop is the primary source of funding for the youth program. When the bike shop moved to the current location in 2010, which is highly visible and accessible to the communities SPB serves, the revenue from the shop increased ten-fold which allowed Kerri Martin, the Executive Director of SLB, to expand the program offerings. The building came up for sale in 2013 and it caused the Board of Trustees to pause and consider whether we could buy it. The owner – who has been incredibly supportive of SLB – agreed to hold the mortgage provided we could provide a substantial down payment, so we went for it! Crowdfunding is one aspect of our fundraising plan and it is a critical component. What Kerri created with SLB was a grass-roots movement, so it makes sense that we would employ crowdfunding as one of a variety of financial instruments we are using to acquire the property. Our community has been incredibly supportive. Kerri has a way of rallying people to help her cause without even trying; the mission alone and the momentum she has created is enough to get people in our area excited about SLB. We are so pleased by the response the campaign has gotten from our fans. Where we have struggled a bit is in getting support from beyond the local community who already knows the organization. It makes sense that this would be the hard part, which is to find those people who have never heard of you but would be interested to participate and contribute to the cause. No matter how much support you already have for your organization or business, you have to adopt a mindset of “Relentless pressure, gently applied.” People are busy and of course our campaign isn’t always top of their mind, so it is important to keep a steady stream of information about the campaign flowing through social media and formal press. I believe this is what gets supporters to keep spreading the word. We saw donations peak and level off based on how actively we were speaking about and promoting the campaign. Also, I suggest treating the campaign launch like a product launch…if I had to do it over again I would do a bit more pre-campaign promotions. - Jennifer Crews, Kerri Martin, and Second Life Bikes Team

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  • February 27, 2014

Music + Awareness: Water Water Everywhere

I began this project last fall when we were invited (the Robert Rauschenberg Foundation) to write music that responded to issues around climate change. I thought, let’s make a project about water by considering the interplay of contemporary musical sensibilities with Baroque by embracing Handel’s Water Music Suites. I then proceeded to have conversations with every climate scientist I could find to get the inspiration for the song lyrics and concepts. I asked the New York Foundation to fiscally sponsor Water Water Everywhere so we could apply for grants and raise money. RocketHub partners with them. I was very reluctant to launch a crowdfunding campaign, I thought, has it come to this! But I was really mistaken. I have been so moved by the response of my fans and friends. We have had everyone from a Hollywood actors and producer to artists. For success, trust your friend s and fans will support you. See what happens. I found my attitude change for the better! - Nora York, Performer, Writer, Artist

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  • February 21, 2014

U-Jam Fitness Crowdfunds Wider Reach with Workout DVD

Susy and I have been building U-Jam Fitness over the last 4 years via our expertise in music, choreography, and fitness. We have received an unbelievable amount of support, which is estimated at 40,000 people per week dancing to U-Jam Fitness. Since the start of U-Jam Fitness, people have been asking for workout DVDs to take home, because they love this format so much. We finally found the avenues we needed to secure hot radio hits, all legally licensed through the right network. We knew there had to be a way for current and old school artists to let us use their music to help motivate people in the group exercise rooms. It is a win-win for everyone: from students, to instructors to the music industry. So far, the experience has been very humbling, as we are receiving funding every day for this project. We are so happy to see our friends, families, students and instructors all involved in helping make this campaign a successful one. U-Jam is seeing supporters responding with gratitude and happiness to help, thus we recognize how much our supporters have, as far as a vested, personal interest in the growth of this campaign. This is a great way to connect with your current base and bond a bit more in whatever it is you are doing. You will find a great deal of enthusiasm from your supporters. The most difficult part is reaching beyond your current support group. RocketHub shares suggestions on how to do so. Some suggestions are fruitful and some may not be. Do not get discouraged, because this campaign has its highs and lows. Keep your spirit and drive alive every day and think how to reach your product to the outside world. Enjoy the ride…it’s a fun one! - Matt Marks, U-Jam Fitness

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  • February 12, 2014

Babysitting Monkeys Provide Clues About Human Evolution

I began studying tamarins in Bolivia for my PhD thesis in 1997. My initial projects were focused around the diet and ranging behavior of the tamarins. However, the research question that always intrigued me the most was, why do group members help each other, and specifically why do they help each other extensively with infant care? With the help of another primatologist, Wendy Erb, and a primatologist and geneticist Anthony Di Fiore, we developed a research project to test 10 different hypotheses about “why helpers help.” It was amazing to see how many people responded in the first few days of launching our campaign. We raised more money than we thought we would very quickly. Although we know most of our sponsors, some of our donors are friends of friends, so the network is expanding. I think our success is due to several factors. First, we needed only a small amount of money for a very specific purpose with the potential for big results. Second, we set a narrow window of time - we really do need the money quickly in order to keep our research going. I think this urgency inspires some people to act quickly rather than postpone and forget about the campaign. Third, as this is the first time we have attempted to fund a project in this way, no one is tired of us yet! - Dr. Leila Porter, an Associate Professor of Anthropology at Northern Illinois University, and Dr. Wendy Erb, a Postdoctoral Fellow in Anthropology at Rutgers University

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  • January 30, 2014

Venture for America Fellows Crowdfund Awesome Ventures

Venture for America empowers talented graduates to spend two years within exciting entrepreneurial organizations across the United States. VFA has taken this mission even further through its crowdfunding partnership with RocketHub - helping fellows raise funds for their own ventures. The second wave of VFA crowdfunding projects on RocketHub show an incredible level of imagination and passion. From beautiful and modern furniture to a new and healthy pasta to a music-creation startup to much more - the VFA fellows present a diverse set of ideas. In addition to total funds collected via crowdfunding, Venture for America will provide financial support to selected projects. The funding phase of the VFA on RocketHub Crowdfunding Round 2 ends on January 20th, and nearly $20,000 has already been fundraised! - The RocketHub Team

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  • January 16, 2014

Good Karma Sails to Crowdfunding Success

Good Karma Racing is a Paralympic class sailing team - skipper Sarah Everhart Skeels and crewman Gerry Tiernan - that promotes independence and human potential through competitive sport. We strive for excellence in the highly competitive arena of international disabled sailing. We are heading to the ISAF Sailing World Cup - Miami regatta January 25th - February 1st to try to qualify for the 2014 US Sailing Team Sperry Top-Sider, and need your help! Accommodations, travel, new seats and boat maintenance will cost $12,000, and we can’t get there without YOU on our support team. Our experience has been extremely positive. We are receiving strong support from our expected base and are surprised by the interest and financial backing of people we did not consider as funders for our project. To achieve success: go for it! In researching crowdfunding we found that RocketHub was the best fit for our funding project. They provided great support and an organized format to reach our supporters in the most concise format. What we have been the most energized by is the concrete feeling of support for our cause. Not only by the people we expected to support us, but as exciting the people we did not. - Good Karma Racing, skipper Sarah Everhart Skeels and crewman Gerry Tiernan

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  • January 8, 2014

Toilets4Lima - Crowdfunding Innovative Sanitation Solutions

The main inspiration to tackle the sanitation issue has always come from numbers: There are 2.5 billion people worldwide who do not have access to improved sanitation. Around 1 billion people today live in urban slums and the majority cannot have safe sanitation. Lack of sanitation has many severe consequences whereby the contracting and spreading of diseases such as diarrhea and cholera are clearly the deadliest. Slums pose us very particular challenges when it comes to sanitation because they usually are very densely populated, there is little money and mostly there is no clean water or no water at all. At x-runner we wanted to take these challenges and turn them into opportunities. So we created a system that covers all three stages of a sanitation system: the toilet, the treatment and the transport to the treatment plant. All those stages should work without using water and cost as little as possible: Our toilet separates urine and feces and by this, minimizes bad odors and gases. The urine is either drained into the ground or collected in a jar – the solids are stored in a container below the toilet seat. Once a week our poop-pick-up service goes by our customers’ homes and removes the feces container. Our service truck then transports the container to our facility hub where we treat the feces and turn it into compost. We operate in Lima, Peru – the second driest capital in the world and the third most affected city by climate change in the future. Right now there are at least 3 million people in Lima living in slums and who cannot have a regular toilets. So another important source of inspirations is for the team and me the families we serve. They are incredible catalysts for new ideas and for improvements in our system. They are our motivators and our judges. That’s why they are the center of our attention. We work very hard in delivering them the most high quality and professional sanitation service possible. We see our crowdfunding campaign not only as an opportunity to raise funds, but also to really engage individuals in our project and in the cause. The reaction is very positive and we receive many personal e-mails from people that just learned about the issue through us. Our bestseller reward is to have a toilet in Lima named after the funder. We even offer now a Christmas special where you can fund a toilet and name it after a person of your choice. This has been a great hit and we had several supporters having up to 4 toilets named after family members! In our crowdfunding approach, we had the experience that people on Facebook and Twitter did not engage in the funding – pressing the Like button seemed always enough to support our cause for Social media users. We could see more results through sending e-mails and asking friends to forward the message for us! We also did a lot of offline engagement – we hosted events in Lima and in Vienna where we presented our project and the campaign. We handed out flyers and brochures on world toilet day and had very positive reactions! - Jessica Altenburger, Founder and Head of Research and Development, X-Runner

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  • January 3, 2014

The High School Truth - Crowdfunding the Modern Guidebook

As we entered the first semester of our junior year at The School For Ethics and Global Leadership, we were thinking back to the advice we received when we began our freshmen year of high school and what we wish we knew back then. We realized that almost all high school guidebooks were written by those who attended high school more then thirty years ago. So, we saw the opportunity to fill that gap and we began to work immediately. Just over the course of two months, our project gained incredible momentum and we realized that we could unite a group of students who represent the diversity of the United States. We gathered thirty students to help write the book—known as our collaborators— each of whom brings a unique perspective. These students are our inspiration. Because we knew our RocketHub campaign would be the first of its kind, we had to shape our page in a way that would legitimize our project. We are only sixteen years old, but that didn’t stop us from setting our goals high. We spoke with many people before posting our project and gained a lots of feedback regarding our funding goal and rewards. Our graphics and video were very important to us mainly because our target audience was much younger than most RocketHub crowds. We wanted our page to reflect our age but simultaneously be professional, so we had to find the balance between attracting younger and older supporters. Our funders have truly been awesome. So many of our collaborators have shared the RocketHub link with their families and friends and we have received wonderful feedback regarding the uniqueness of our project. Our most popular reward has been the opportunity to offer us advice and critiques on the book. We soon discovered that our funders wanted the chance to have a larger part in the project, so we made it our priority to offer that opportunity to as many people as possible. While we now have a captivated audience for The High School Truth, our project is not yet fully funded. There is always more work to do. The most important thing is to be appreciative of your backers. We send out a thank you email as soon as we see a pledge come in. And we have definitely learned from our mistakes as well. Don’t exhaust your networks within the first few days of the campaign. Send out a few emails everyday to encourage different audiences to visit your site. Make sure you fully understand how a crowd sourced funding campaign works and how to incentivize your audience to fund your campaign and not the next project. The RocketHub FAQ has been incredibly helpful to us during this process. Other then that, your funders will only be excited about the project if you are 10 times more excited, so don’t be afraid to feel overly enthusiastic. Share your RocketHub link as many times as you can and reach out to those you would least expect to help spread the word (our grandmothers have printed out copies and shared them with their friends). Have someone to share your victories and losses with—it makes the entire process so much more enjoyable. - Lila Rimalovski, Martin Rather, and The High School Truth Team

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  • December 23, 2013

Death Metal Angola: Crowdfunding the Resilience Tour

Death Metal Angola is a feature documentary which premiered at the beginning of the year at the prestigious Rotterdam International Film Festival and has since screened in nearly 40 top festivals world-wide, winning awards and getting great press. It tells the story of Sonia Ferreira - a war survivor, lover of rock music, and mother to 55 orphans - as she and her partner, the Death Metal musician Wilker Flores, launch Angola’s first-ever national rock concert. Their dream is to help their country recover from decades of war, through the power of music and their love for one another. When I was in Angola working on the film, I was struck by how much both Angola and the people in the film reminded me of the city where I grew up - Detroit, and the people I grew up with. The tenacity, resilience, humor and heart were the same. A couple of months ago Death Metal Angola teamed up with the Fulbright Association to see if we could leverage the international success of the film to get it out to a broad audience in the States. The first question Fulbright asked me is why I wanted to do this, and without hesitation I told them I wanted to bring this story home to my friends and family and neighbors in Detroit. The folks in Angola had something to teach us. If they could overcome the tremendous adversity and hardships they have faced and bounce back from the brink, then so can we. I believe that their story will ignite the same drive and life-force in the powerful and resilient people I grew up with. Based on this conversation we came up with the DMA RESILIENCE TOUR - a series of screenings, town hall discussions and concerts in towns across the country that have been hit hard by economic and natural disaster. We will use the inspiring story at the heart of Death Metal Angola to trigger conversations about resilience here at home. All it takes for a big change to happen are a few true believers … and the resilience and grit we already have. While running the RocketHub campaign DEATH METAL ANGOLA had its DOC NYC premiere and what followed from that was some incredible press coverage. The film has been dubbed “raucously crowd pleasing” by the Hollywood Reporter, a “cult classic in the making” by the Huffington Post, featured in the Daily Beast and dozens of other publications around the world. The film was shortlisted as “one of the top ten to look out for in 2014” by the New York Times, the Wall Street Journal, and TIME magazine. To amplify this great press coverage, we have been tapping into networks that have been supporting the film from the beginning. These alliances have been key - with Loudwire, The Black Rock Coalition and the Fulbright Association. What has been important for us has been constantly creating new materials, videos, photos, and events that our partners have been able to use and take part in - for example, the vimeo channel we created and the fundraising screenings we are doing this week in various cities around the US. We have been constantly looking to expand our network and alliances. Like with you! We’ve got a week left and count on you! With your support, we can share stories of resilience and inspire communities across the US! Crowdfunding is time-consuming and tough. Before launching your campaign make sure you have a big social network in place or partners who have access to such networks. Don’t stop spreading the word and trying to expand your partners. Be creative and adapt to how the campaign develops. Be bold and sassy. - Jeremy Xido, Josephine Dorado, Maria Stanisheva, and DMA Team

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  • December 11, 2013

Flagship Romance Crowdfunds Path to Sustainability

The main inspiration for us is the desire to become a self-sustainable music duo, making music for people who appreciate the art of it, and being able to make a living doing so in this confusing time for the music industry. We’ve both been signed to record labels, and know what NOT to do. The question we had to answer for ourselves was, “How can we approach this completely differently, and still have our integrity?” The two of us have been asked to be on shows like The Voice, and don’t want to compromise by going that route. We want to make the music that we love – the music that our fans love – and be able to use our musical platform to better the world. By having the opportunity to create a campaign on RocketHub, we feel that we really have the chance to be able to fulfill this desire. Our experience has been quite a roller-coaster ride, so far! The day we launched our campaign, we had an influx of our supporters posting on Facebook, tweeting, texting us in excitement, and more! At the same time, we discovered that a group of musicians from our hometown were outraged about the fact that we’re not only asking to raise enough money to fund the recording of our album. The fact that we want to actually DO something with this new endeavor was incomprehensible to some. This is the way we look at it… Record labels no longer develop artists, or put faith in them. Who has faith in us? Our fans, friends, and families. Why not allow them to help fund our career (which makes them happily engaged and active participants), and in return, they receive our album, and other perks we offer? We’re thankful that our supporters feel the same way we do, and have contributed nearly 50% of our goal while we still have over two weeks left on our campaign! Definitely absorb all of the info in RocketHub’s Crowdfunding School. What won us over to RocketHub, vs. other crowdfunding sites, was their attitude on how to succeed. Before reading this info we thought we were prepared, but realized that there was a lot of work to do, and a lot of emotional preparation to take (i.e. the lulls are normal!). You will get back what you put into it, so be ready to devote tons of time and energy to your project’s campaign. Look at it like it’s your second job. Don’t be afraid to ask for help, and know that if you’re confident in your project, others will be, too! This blog post is an incredible tool for learning how to ask for what you want. - Flagship Romance

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  • December 5, 2013