“The Crowdfunding Revolution” - A New Book by Kevin Lawton and Dan Marom
This past summer I had the pleasure of chatting with two brilliant guys, Kevin Lawton (contributing writer to VentureBeat) and Dan Marom (PhD candidate in Finance at the Hebrew University of Jerusalem). They asked if they could interview me for their upcoming book called “The Crowdfunding Revolution”. We were honored to contribute quotes, concepts, and are own unique takes on how crowdfunding is changing the world. Now this book is being released to the world - and we recommend it highly to anyone who is fascinated by this new methodology for funding projects and endeavors. Here is the Editorial Review from Amazon- “Deep and intertwined in our humanity, is a need to support and feel involvement in the kinds of projects and companies which we care about. Until the recent crowdfunding phenomena emerged, our more centralized and intermediated capital formation and funding mechanisms scarcely recognized the social power of crowds which form affinities around any kind of mission. Crowdfunding is a natural systemic response to fill this gap, and an expression of our collective human will. It is perhaps, one of the most powerful developments in our modern-day socio-economics, and promises both to transform the capital formation landscape and to offer an avenue for a creative and intellectual re-birth. Whether funding sports-car racers, startup companies, indie movies, fashion, scientific research, or community projects — crowdfunding is already well under way, changing not only the way that we fund efforts, but the way we interact and support them. It is in the most simplistic terms, social networking meets venture financing. And a number of people in venture financing are now getting involved it. This is a deep and broad look at the history of finance that got us here, the present day zeitgeist of crowdfunding and its associated social networking & group dynamics, and a visionary look into the future and greater empowerment of crowdfunding. Join us on this intellectual discovery. Be part of the Crowdfunding Revolution!” Much thanks to Dan and Kevin for putting these insights and discoveries together in a wonderful read - RocketHub is excited to help pioneer this new frontier. Brian Meece
- November 10, 2010
“There’s A Hippopotamus On Our Roof Eating Cake” - The Movie
RocketHub project “There’s a Hippopotamus on our Roof Eating Cake” is an Australian story that follows rogue 9-year-old Zoe (Portia Bradley) and a shower-singing, bike-riding, cake-eating Hippopotamus. The trailer looks and feels superb - and the production stars Portia Bradley (My Year Without Sex), Angus Sampson (Where The Wild Things Are), Bridie Carter (McLeod’s Daughters), Terry Camilleri (Bill & Ted’s Excellent Adventure), and Rob Alec (Eraser Children) - and is written & directed by Jaime Snyder We spoke with filmmaker Joel Sharpe from Pocket Bonfire on how this live action interpretation is bringing a new angle to this much loved 1980 classic. What was the inspiration behind film for “There’s a Hippopotamus on our Roof Eating Cake”? One Sunny morning, riding the train to university, my friend Jaime pulled a picture book out of his bag grinning to himself. We were in the process of brainstorming ideas for our next big film project and Jaime was revealing his latest brainwave, ‘There’s a Hippopotamus on our Roof Eating Cake,’ he’d found it in a box of old childhood things. I hadn’t read the book before, I was sure of it, how could you forget reading a book so bright, so funny, so whimsical. And so I was inspired with each turn of the page, Jaime explaining his ideas away, “a film of nostalgia, we’ll do it for real!” I agreed this was indeed a pretty darn good idea. So it grew and grew, more than we would know, at the heart of it, we just wanted to make a really good film. That’s a great story - how has your experience been as a crowdfunding pioneer in the world of filmmaking - how are your fans responding? Filmmaking is a really challenging medium where making money is extremely unlikely, especially when working on short films. Therefore raising funds has to come from people who just want to support you or the project and finding people who are willing to part with money for little or no return is a challenge in itself. It is something that we have had to consider from the start of this project, but it is also something that we have decided to face head on. Crowdfunding is great because you really get to take full advantage of the Internets networking ability. You can spread the word faster and you don’t have to pull crazy hours doing it. The experience has been positive and you don’t get that nasty feeling of being knocked back or rejected by funding bodies. We are lucky to have a really encouraging community and group of friends, but sometimes people don’t know how to help you, Crowdfunding gives them an easy opportunity to support you with little to no effort. The response has been good for us because the whole process is easy, people can share it around on facebook or other social networking sites without really going out of their way. It’s encouraging and well, a little bit fun. Your campaign is doing well so far - any advice for Creatives looking to crowdfund a project? If you are interested in crowdfunding, sit down and really think about your plan of action. Get all your facts down and think hard about why people are going to support you. You can’t simply rely on the kindness of strangers. Also, consider crowdfunding as just one part of your fundraising endeavors, you just never know who will find worth in your project. I happened to find one of those people at a friend’s birthday diner party because I was late and sat at the empty table. Chance meetings are a one in a million but if you try everything you can eventually you’ll succeed… Maybe. Thanks for these great insights Joel - we are excited to see this finished project. Mahalo, Brian Meece
- November 2, 2010
Astoria LIC Film Festival - Music Video Showcase Recap
The first annual Astoria Long Island City Film Festival took place October 22-24 at The Secret Theatre. Films from all over the globe were screened and on Sunday Oct 24th there was a special showcase devoted to music videos. Woo-Hoo! A dozen videos were personally selected and presented by Long Island City music organizer and musical kingpin Gustavo Rodriguez. Among the musicians and filmmakers present at the event were Justin Finley, Natasha Alexandra (aka NLX), Laura Butler, Peter Brauer, Richard Mazda and Brian Meece. The videos on display were a stunning selection, but only one could take home the festival prize for Best Music Video and that went to NLX’s “Young Love” which was also directed (her debut!) by the artist. Congrats to Natasha for the award and to all of the folks in attendance. We look forward to next year’s festival!
- November 1, 2010
Interview with Bobby Belfry - The Creative Process and Crowdfunding
RocketHub co-founder Jed Cohen first met singer/songwriter Bobby Belfry through some connections at Ergo Theater company back in 1999. They ended up to working together in a production of “You’re a Good Man Charlie Brown!” (yes, Jed played Charlie Brown) and have stayed friends through the years. Bobby has a new project running on RocketHub called “One Lucky Day” and had a chance to discuss his creative process and crowdfunding campaign in this very enlightening interview. What was the inspiration behind the songs for “One Lucky Day”? My inspiration for “One Lucky Day” is the through-line of hope and transcendence in each song. Whatever the obstacles in the lyrics are and what my own interpretation of a song is, i.e, my status in relationship to the given situation or the (unseen) person I’m having the musical conversation with, there is always that moment of clarity, redemption and growth. I’ve had the great opportunity to be able to grow up with these songs by performing them for many years and (then to) record them now that I am a lot more evolved and well, adult. ”Stardust”, for example is a very different song for me now than it was in 1994, when I began singing it. As you evolve, the song evolves - that’s a sign of a well-written tune. How has your experience been as a crowdfunding pioneer in the world of music - how are your fans responding? It has been a phenomenal experience to be a crowdfunding pioneer. It’s wonderful to know that there people who care about me and believe in me as a musician. It has always been extremely easy for me to detach and get stuck in my own head, especially when I’m in the midst of a creative project such as “One Lucky Day”. Making this leap to RocketHub has been more than a catalyst to finish my record, it has helped me to open up and be a more accessible performer, because I actually have proof that I matter to people; The stage isn’t so lonely anymore. I’m glad to hear that the experience has pushed you in a healthy way - any advice for Creatives looking to crowdfund a project? Know that whatever your creative project is, it will impact people. Be sure to uplift, inspire and entertain. It’s rough out there. It’s our job as artists to give our listeners, readers and viewers a breather from the chaos and daily struggle that is our world in this moment. What we give comes back to us and RockHub is validation of that. Furthermore, the folks who give us financial support deserve to know that they are more than fans: they are collaborators. Thank you Bobby for these wonderful insights and for being a part of our community. We appreciate your talents and energy! Brian Meece
- October 29, 2010
Teaching the Art of the Deal in Queens NYC
RocketHub was proud to team up with the City of New York this weekend to help local artists learn about money matters. We worked with the Department of Cultural Affairs and Department of Consumer Affairs Office of Financial Empowerment for a day of free one-on-one financial counseling and workshops designed to help working artists, arts administrators, and independent workers reduce debt and manage credit. The event also included opening remarks by Councilman and Chairman of the Committee on Cultural Affairs, Libraries & International Intergroup Relations Jimmy Van Bramer; Commissioner Kate D. Levin; and Commissioner Jonathan Mintz - all of whom showed great interest in educating the art community on financial matters. The Wall Street Journal mentioned RocketHub in an article on the event here: http://online.wsj.com/article/SB10001424052702304915104575572360112686080.htm…
- October 27, 2010
CMJ 2010 RocketHub Recap
CMJ 2010 was a blast of an event this year. RocketHub participated in a panel called “From Crowdsurfing to Crowdfunding” with Kickstarter, Indiegogo, and Pledgemusic - where we discussed the future of media funding and how crowdfunding is playing a major part in the re-emergence of the new music business. Each of the companies has their own unique twist on the model and the overarching theme is that crowdfunding is working well for artists that take a proactive approach to their careers. That evening RocketHub, Music Dish, and Women in Music delivered an innovative Showcase at Gonzalez Y Gonzalez that was a hit as well - with well over 300 in attendance. Excellent insights and wonderful tunes came from Maya Solovey, Niall Connolly, and Tomas Doncker who answered questions on being successful entrepreneurs and performed sets that delighted fans, industry, and press folks in attendance. Niall even got a prime-time interview with Norwegian National Television. RocketHub artist Alfonso Velez had a standing-room only showcase at Rockwood Music Hall - the New York Times posted a shot of his performance here: http://www.nytimes.com/slideshow/2010/10/22/arts/music/20101023_UG_CMJ-5.html Much thanks to the good folks at CMJ, Music Dish, Women in Music, our artists and friends for making these successful events. We appreciate the ride - much more to come. Mahalo, Brian Meece
- October 26, 2010
Crowdfunding a Jazz Album - Behind the Scenes With Josh Deutsch and Nico Soffiato
Josh Deutsch and Nico Soffiato are good friends and musical collaborators. I’ve had the chance to see them play live a few times here in NYC and really enjoy their music and vibe. The duo struck up a friendship after meeting in Boston and have been working together ever since. Josh and Nico’s recent project on RocketHub is doing well so far and recently I had a chance to connect and talk about their crowdfunding campaign. What was the inspiration for your new musical material? Can you tell us a little bit about the collaborative process? We’ve been friends for five years, and recorded a few originals back in 2006, while we were both living in Boston. After living on opposite coasts for a few years, we were excited to start playing again when we both ended up in New York a year ago. We started getting together a few times a month to play and try out some new ideas, and talk about what our musical goals for this duo were. The two of us share many common influences and our musical vision tends to line up very easily, although we also often introduce each other to new ideas and push each other in new directions as well. We wanted to create a set of music that showcases both the guitar and trumpet in a variety of textures. We also wanted to explore textures and musical forms outside of a traditional jazz format, while still incorporating plenty of room for improvisation. Being able to workshop these pieces and have them be constantly evolving, living pieces has been really fun, and made for some great results due to collaboration. Some of our pieces are actually written collaboratively, either begun by one of us and finished by the other, or written layer by layer, with the final version a composite of ideas. How has your experience been as a crowdfunding pioneer in the world of jazz music? The jazz recording industry has changed a lot in recent years. As record companies consolidate or fold, especially in the jazz genre, many labels aren’t signing new artists, and even the ones that are often leave all the recording costs up to the musicians. We have this project that we feel strongly about and want to share with our fans, and waiting to be “discovered” isn’t really practical, so the idea of “crowdfunding” appealed to us, since we do have many fans and friends around the country and world who are happy to support us given an easy way to do so. The ability to involve our prospective audience in the process of making this CD is exciting, and we’ve already been able to share some special live videos and recordings with our fuelers. We are really looking forward to be able to send out the finished CD and our other gifts to our awesome supporters! Any advice for Creatives looking to crowdfund a project? Personal emails have seemed to be most effective in connecting with our supporters. Facebook is a great way to keep people up to date on the process, and we’ve been playing a few shows through our campaign to keep momentum going (and just because we like playing!). We’ll be able to offer better advice once we’ve hopefully hit our goal in a few weeks! Thanks for the insights - I am confident you will hit your goal. Mahalo for putting your energy and talents into the RocketHub community. Brian Meece
- October 15, 2010
Behind The Scenes Interview with Casey Black - Crowdfunding His New Record “Shape Me As It Goes”
Casey Black is a singer/songwriter currently living in Brooklyn. Since he posted his project “Shape Me As It Goes” a few weeks ago, I’ve had a chance to get to know Casey’s work - and have become a fan of both Casey’s music and his humor. Recently we had a chance to catch up to discuss the success of his latest project. He gave some cool insights on his creative process and RocketHub campaign. What was your inspiration for your material in It Shapes Me As It Goes? Can you tell us a little bit about how you write? The inspiration for this record came in a variety of ways, and over at least five years of time. I went from being 26 to 31 between records, so time and aging inspired a few of these songs, as did the constant battle between pessimism and optimism that occurs when you start seeing long pieces of lifetime pass by. I found myself getting into characters a lot more on this record, some that I created, and some that I “borrowed.” For instance, The Sarge is about a soldier who can’t form short term memories due to an IED explosion that injured his brain in Iraq. I saw his story late one night on PBS. And the last song on the record, one called Hard Alee!, is totally lifted from a great Joseph Conrad story called The Secret Sharer. There are at least two songs where I’ve sort of crawled into the head of a significant other and lectured myself through lyrics. Admittedly I do write a lot of autobiographical songs, but I’ve found that I can’t write them without thinking of myself as a character. Usually this happens unconsciously, and when I finish the song I think to myself, ‘That sounds like someone I know,’ until I remember I’d started writing it about myself. My process has changed very little since I started writing about 15 years ago. It always starts with a chord progression that offers up a nice, natural line of melody. When I’ve got that I start singing nonsense words over and over until some syllable or word sticks. After awhile (maybe minutes, maybe months) a couple lines form and I start knowing what the song is about. That’s when the whole character switch happens I think, because once I know where a song is going I get excited, but I also get really possessive. I’d rather not know where a song is going when I’m writing it: it’s more fun that way. In the end a song is written over, usually, a period of weeks or months, and I haven’t written a single line down. This record was different though. I was getting a little down on myself for my slow process about a few years ago, so I started writing down the song fragments I had in process, taking that notebook to a cafe, and trying to finish one after the other. This is satisfying, but usually results in a lyric that is too dense, or lopsided in its meter. So there’s always a little whittling to do when I actually ‘write’ a song away from my guitar. Thanks for sharing this insight. I can relate on quite a few levels there. How has your experience been as a crowdfunding pioneer in the world of music? A favorite (and horrible) road-trip joke of mine is to muse aloud about how the pioneers must have been so relieved to find that the USA has a great interstate system. I had two great friends crowdfund their records right before me. Niall Connolly did his here on Rockethub, and E.W. Harris, who is producing my record, funded his with Kickstarter. They both reached their goals and encouraged me to do it, but I was skeptical. I must have hung around them for a couple months saying annoying things like, “Are you SURE this works? What if this experience only shows how unknown I am? That would break me in two!” But then I embraced the process, especially after meeting with the founders (Brian and Vlad), who met me in midtown early one morning(!) and spent hours with me helping me envision the campaign. And indeed, it did take hours and hours after that (and a lot of very patient editing by my girlfriend) to write a proposal that was direct and complete. But I remember that I’d $100 of fuel by the time I woke up the morning after I launched and was so thrilling, humbling, and might I even say euphoric? And that’s the felling that carried me through the next two weeks, which is the very short time it took to reach my goal. What could be more humbling and exciting than asking for support and receiving it in truckloads? (gas-tank-loads?)… Only the feeling of getting my cd’s back from the presses with all my supporters names in the jacket, I suppose. Well, we are glad you took the plunge! Props to Niall and E.W. for paving the way as well. Any advice for creatives looking to crowdfund a project? I only know what I did, and that seems to have worked. I thought of everyone I have ever known who would not think it totally odd to receive such a request from me. I asked my family for names, scoured Facebook and MySpace for people I’d lost contact with, and I did a lot of thinking about who has liked or supported my music in the past. Then I constructed one enormous email and sent it out, putting in the body the message that was on my Rockethub page below the video. I never sent this request out on any social networking sites. Instead, I used facebook to thank publicy the people who had given, and placed a convenient little link to the Rockethub page along with it. This is literally all I did, save for sending personal, more lengthy thank-you’s to each fueler. Yet, I know this wouldn’t have worked if I hadn’t spent a lot of time working on my video and my proposal. I got the most obvious, but most oft-forgotten piece of advice from you guys (Brian and Vlad) in the beginning, which was to ‘be myself.’ I have a big split in my personality: I wrote super-serious songs, but make super-dumb jokes. Constantly. So I took numerous takes of my video until it seemed myself, until those aspects seemed balanced, and I edited my message until it felt like something only I would say. So, I would give the same advice. Be yourself to the best of your ability. Thanks Casey for giving us the scoop on your creative process and RocketHub campaign. It has been awesome to have you on the site and I look forward to seeing you perform live in the near future. Brian Meece
- October 11, 2010
Behind the Scenes with Marjorie Salvaterra and “LA Bus Stop”
I recently had the opportunity to chat with Marjorie Salvatera about her photography project, LA Bus Stop, and her experience crowdfunding. She offered a wonderful explanation of her inspiration, what she learned while shooting this piece, and also had some crowdfunding pearls of wisdom! 1. Marjorie, what was the inspiration behind your latest photography project, LA Bus Stop? My teacher, the amazing Julia Dean, called me last fall to say she was putting together a small master class and invited me to join. It would be comprised of two projects: a personal project, which is my Hallelujah series, and a group project, which was “Contrasting LA”. Each person would do a project based on what that meant to them. Immediately, I pictured bodies. I wanted to contrast the bodies of LA. I was gonna do one against another but then thought that wasn’t very nice so I decided to put everyone together. I envisioned a line up like at a bus stop and that is how my project began. As I began to work with people in this very vulnerable state, I realized how body image is at the core of everyone — of how we see ourselves and how others see us. In so many ways, we are so much alike. We all have boobs, whether they’re big, small, floppy, pointing up or down or we have a penis, big, small, floppy, pointing up or down. Then, the more people I met, I even found one incredible person with both. And for her, that is who she is. I learned through this project, while we are all very similar, with similar feelings, ideas, thoughts — worried about how we portray ourselves, how we will/are judged, each person brings an incredible beauty of uniqueness and strength with their own story. 2. How have you been reaching out to your friend and fans? How has the response been? I’m not good at asking for money, so the idea that people get something in return for funding my project is very helpful. I’ve used facebook to reach out to the large group of people, but really most of my funding, so far, has come from emailing my closest friends and family. I am just starting to see the efforts reaching out to the next tier — friends who I’ve recently reconnected with via facebook and friends of my husbands and close friends. 3. What has it been like as a crowdfunding pioneer in photography/art world? It’s strange to fundraise for an artistic project. But my friends who are actors that have spent years raising money for shows and theatre companies assure me that this is no different. I’m betting on them! lol. 4. What advice would you give to other Creatives looking to crowdfund their projects? Have good rewards. Rocket Hub gave me good ideas for fundraising. Offer things like “my time”. Portrait sessions. Shooting lessons. Camera classes. Even signed prints at great bargains to my “fuelers”. And then have great belief in your project and it’s value. Thank you Marjorie. I’m sure that your inspiration will shine through, and I hope that others will share your insights, both about things we all have in common, and on how to successfully crowdfund an artistic project! To learn more and/or Fuel Marjorie’s project, follow this link: http://www.rockethub.com/projects/314-la-bus-stop
- October 7, 2010
Tri State Indie Rocks
This past weekend myself and the RocketHub Team were at The Philly F/M Festival - where we had the chance to hear some killer talent and meet lots of neat and creative folks. One of our neighbors at the conference was Tri State Indie, an online music news resource headed up by Stephanie Seiple. Steph comes from a musical family (her dad is still rocking in a band), and has been in the music biz world for a while cutting her teeth with the big record labels and media companies. Last year inspiration hit, and Steph and friends launched TriStateIndie.com - initially just for fun. The buzz started to build - and a community started forming. Now, one year and twenty-five music festivals later, Tri State Indie is getting some traction in the DIY communities of PA, DE, NJ and beyond. Expect to see more artists from the TriStateIndie circles popping onto the site over the next few weeks as well as potential RocketHub projects popping up over at www.TriStateIndie.com. -Brian Meece
- October 1, 2010
