Brian Mencher is a close friend and RocketHub ally. He is the founding partner of Beame & Mencher LLP and he handles legal matters in the entertainment industries, with particular focus in the music business – artist representation, intellectual property management, deal-making, and general business governance. Brian organizes very useful seminars in San Francisco, New York, Nashville, and Los Angeles that are aimed at helping artists navigate the wonderful world of law. So I thought it would be good to chat with him about his views on emerging trends and legal tips for crowdfunding. So Brian, who are you, what do you do, and how do you help artists? I’m a musician and passionate about music. I joined band in middle school, and continued to play all the way through college. When I attended law school, I initially thought I wanted to be a criminal defense attorney (big fan of the O.J. Simpson trial!). I realized, however, that music was my calling. I wanted to surround myself with creative people. And so, in my third year of law school at the University of Florida, I created Music Law Conference - a two-day conference featuring music business panels and a 30-band showcase. After graduation, I moved up to New York City to create a law firm that represents, guides, and inspires musicians and executives in the music business to achieve extraordinary results. I handle all business matters in a musician’s career - from business start-up and branding to deal making and negotiations. The proliferation of crowdfunding on RocketHub and beyond - particularly for creative endeavors such as music - has enabled thousands of artists and entrepreneurs to raise millions of dollars for new projects. What are your top few legal-related tips for Creatives embarking on the crowdfunding journey? Crowdfunding is the wave of the future. While there will always be corporate sponsors, individual fan-based contributions connect the fans directly to the art; and develops a lifelong fan base for the artist. When accepting these contributions, general standards of conduct apply: 1. Be clear about your vision and how contributions will go to support that vision. 2. Provide a timeline for when checkpoints are to be achieved. Let your Fuelers know when your final product will be complete. 3. Deliver what you say you are going to deliver, and deliver it when you say you are going to deliver it. Its also important to distinguish between crowdfunding (which is donation-based) and investment (which is equity-based). You should avoid granting any Fueler with an equity interest in your project. This would be considered a securities, which opens up state and federal securities law concerns. Sound advice. You’re big on education and artistic empowerment when it comes to law. Can you list a few resources for artists looking to become a little more legally savvy? Donald Passman’s book, "All You Need To Know About The Music Business" is one of the best (and affordable) resources for learning about the music business. I’d also highly recommend “Music, Money, and Success" written by industry powerhouses Jeff & Todd Brabec. You’ll probably need to read some chapters more than once (as I’ve done!). Conferences, seminars, and festivals are excellent ways to gain a lot of knowledge and network with other creative people. There are also a lot of resources online - Digital Music News keeps me up-to-date on industry news, and occasionally reports on legal developments; the performing rights organizations in the United States (ASCAP, BMI, SESAC, and on the recording side, SoundExchange) are great resources for music business information, as is the National Academy for the Recording Arts and Sciences (the organization that hosts the Grammy Awards); and our firm’s website offers a lot of great information on numerous topics that musicians should be aware of. That said, nothing really can substitute for attending law school, gaining real-life experience in the industry, and staying informed with recent developments. I strongly recommend all Creatives to schedule a consultation with a lawyer before embarking on any major project - this is an affordable way to share your vision, become aware of legal concerns for moving forward, and develop a relationship with a trusted advisor that will be there for you when you are ready to be legally represented. That’s quite a valuable list. Thank you Brian for chatting with me and for giving us your thoughts. Check out Brian’s awesome seminars here - and reach out to us if you’re interested in receiving the RocketHub discount. -Vlad
Tennessee is one of the most prestigious and prolific North American creative hubs. The talented, Ryan Crowley hails from the creative state of TN and he’s flying high via his crowdfunding campaign on RocketHub. I had a deep convo with Ryan about his background, project, and career. What was the inspiration behind your music project and what are your aspirations for it? The inspiration behind this project came from many places. The first of which being that I’m a songwriter and a performing musician, I always have been and I always will be. The problem was that I’ve never had the ability to do a solo record until now. I wanted to be able to tell my stories in my own way on a record, both to show where I’ve come from and to help me figure out where I’m going. I think a lot of people my age can relate to that. We’re fresh out of college, and the only things that have changed is that we’re a little older and wiser, but we don’t always know what to do next. The second inspiration for doing this project, the one that lead me to RocketHub, was my good friend Banks Nelson. He and I have been playing together for years, and my bands always shared the stage with his. Last year, I saw something on Facebook that said “Banks Nelson: Going Broke for Broken People.” I clicked on it, and it took me to Matt’s RocketHub page, where I learned he was trying to raise $5,000 in 90 days. Part of me thought he was crazy, but what I really felt was his bravery in just putting himself out there. I thought, what a brilliant concept! He’s basically selling the record through his rewards, and those sales in the form of donations will allow him to make the record in the first place! When I finally got the guts to try my hand at a solo record, I knew I could do it because Banks did it first. I ended up calling my project “With a Little Help from my Friends,” both for my being a Beatles fan, and for the revelation that my album wasn’t going to happen without the help of my friends, family, and fans. Awesome - we love Banks and his pioneering spirit. How has your experience been as a crowdfunding leader in the world of music in Tennessee - how are your supporters responding? The response from friends and family have been overwhelming… I didn’t know this many people believed in me until now. People I haven’t spoken to in years, people from all over the country and even other parts of the world have contributed already. I’ve had lots of fuelers share my link on their Facebook and Twitter pages to spread the word to new fans, and I have quite a few people I’ll be meeting for the first time when I deliver their rewards to them. It’s such an amazing feeling to know that I haven’t even recorded the album and already I’m reaching so many people, and so many of them are reaching me. That’s what I wanted to do all along, connect with people, and it’s happening. The night I launched the campaign, I sat with my finger over the button of my computer telling myself I could walk away from this right now, and no one would know. I was afraid I was going to fail. When the nerve finally came to me, I hit the button and prayed for the best. In the morning, I had my first $15 donation, and then they just kept coming! Not all at once, but every day, every couple of days, my fuel would rise drastically. When I reached the point where I had more fuel in my rocket than I had time expired, I sighed relief. …and now you’re doing it! Clearly you had a good plan that has helped you build strong momentum. Any advice for Creatives looking to crowdfund a similar project? When anything builds quickly, people see it as happening all at once. I’ve found that to rarely be true. My manager/producer Chris McGuire of Valience Music and I had been talking about our strategies for the RocketHub campaign for two months before we launched. The only advice I can really give is to share how we’re doing things, and why we’re making the choices we are. The first thing we did was create a general internet buzz. I updated all of my social networking sites, even putting a demo version of “Oh No, Oh My,” (what will be the first single for the record) up to test the waters. This got all of my current fans talking, and I would chat with them whenever I could to get feedback. That’s really key for today’s artists, you have to know and love your fans. On every page of my internet presence, I kept telling fans to “expect big news in August.” When August came around, I launched my Crowfunding campaign. Once it began, I sent an email out to everyone on my mailing list. I don’t have an extensive list yet, but to everyone that’s asked for updates, I got the word to them. I also sent my street team an email asking them to post the link around their social networks to spread the word. Then, I posted the link on my own Facebook wall. The thing that Chris and I talked about from the start is that we didn’t want to spam people. We wouldn’t post directly on other people’s walls, but we could encourage them to post it there if they desired. Also, we don’t post everyday. We hit Friday and Saturday up because we figure that’s payday for everyone, and if they have any money to give, it will be on those days. Then, we let the week rest from RocketHub. I also created a Facebook event for the entire campaign and invited my current friends to join. I only sent one invite out to each of them, they are free to decline and I don’t take offense to that in the least! Still, with the event page everyone I know knows about it, and I can start a dialogue on the very website that I know all of them visit everyday. The biggest contribution to our success so far is the word of mouth from my fuelers. They’re telling everybody they know, and giving me great praise with the words they say. They are the lifeblood of this project, and I’m determined to put out an album that will be worth the accolades they have already given me. The other thing I do want to mention is that we picked a financial goal that was based on what we thought we could achieve. We figured out what our minimum cost of recording the record and paying the musicians would be and made that our goal. If we end up exceeding our goal, then great! We can then take it to the next level. But this way, we know that the record will happen. That’s all we were asking for, the opportunity to make a great first record. Great advice - being realistic and ambitious at the same time is tough, but you’re pulling it off quite well. Hear Ryan’s music and get involved. We’re stoked to have another success from Tennessee. -Vlad Images courtesy of Nicole Young and NMY Photography.
Jenn Leggett is the proud parent of two boys, ages 3.5 and 1. Her older son was born in 2008 with a rare spinal deformity, Progressive Infantile Scoliosis. Thankfully, with help from the Infantile Scoliosis Outreach Program Jenn’s family connected with one of only a handful of US doctors trained to cure her son’s condition. After nearly a year spent in serial body casts, her little boy has a wonderful prognosis: he is cured and they expect him to stay that way! During Cole’s treatment, Jenn and the family wrote a wonderful children’s book to help explain to young kids, their families, and friends about the treatment. They even got a professional illustrator to donate her time and talents to illustrate this beautiful story. Now, Jenn is utilizing RocketHub to crowdfund the initial publishing process and further support the Progressive Infantile Scoliosis cause. I spoke with Jenn about her mission. What was the inspiration behind the super pro-social project you are currently running on RocketHub? Why is it important to you? As we say on our project page, it all started with our son. It was a very scary experience as we slowly realized that there was something seriously wrong with his spine. We addressed it with our pediatrician multiple times, but we just got brushed off. We really have both Google and the Infantile Scoliosis Outreach Program [http://infantilescoliosis.org/] (ISOP) to thank for pointing us in the right direction. Even after seeing a local specialist, we went from, “Don’t worry, its nothing,” to, “The best we can do is hold it off as long as we can until he gets years of painful surgery.” There’s a large active community of people with stories just like ours. A difficult road until finding one of the few doctors who do the correct treatment (Mehta casting). Our son is cured now, but without ISOP, we would be in a very different situation. The treatment we got was very time sensitive, and a lot of people miss the window because they don’t get the information in time. Most pediatricians and family doctors don’t know about progressive infantile scoliosis, and many specialists don’t know the right treatment. We want to use the book as both fundraiser as well as spreading the word itself in a format that can just be fun, but with a message. Finally, when we told the support group about the book, many of them just wanted a copy because the story is written as a metaphor for the treatment in a cute way that can be explained easily to small children. That’s an inspiring story - getting the word out seems to be vital. How has your experience been as a crowdfunding pioneer in the world of positive art and publishing - how are your supporters responding? RocketHub is amazing. To be honest, I was worried that this project would just never happen. ISOP is small, and does not have the resources to do it, even though it can hopefully provide them with a lot of funding when its made. Print on demand services are much to expensive to have any margin left. When we found RocketHub, we jumped on it! The support is wonderful! We’ve gotten support from other families involved in ISOP, but also friends and total strangers. And we’re hoping to get a lot more so that we can reach our goal. You’re well on your way to success and you’ve built a lot of momentum quickly. Any advice for Creatives looking to crowdfund a similar project? One thing that’s helped us, of course, is that there is a group out there that we’re making this book for, but we knew we couldn’t make it there with that support alone. We’re trying to spread the word to a larger audience, which is why we made sure the project should have a broader appeal. The story is a metaphor, but its very subtle and we knew it really needed to just be fun for any kid. To help it along, we’re trying to take advantage of social media and a little bribery ;) We also have a couple of giveaways going on out there from people hoping for the project to succeed (no purchase necessary of course). You get entries by posting to Facebook, tweeting, or Fueling! Giveaways: http://www.earthycrunchymama.com/2011/07/cole-the-crooked-flower-giveaway/ http://blendedfamilyof5.blogspot.com/p/earthy-crunchy-mama-givebackgiveaway.html Thank you Jenn, thank you Cole, and thank you to the whole Leggett family. You’ve warmed our hearts and inspired the whole RocketHub team and community. Help make this book into a reality. -Vlad
Labor Day celebrates the economic, social, and cultural value of workers. The definition of work has greatly evolved from when Labor Day was first celebrated in 1882. Today, the new and expanding Creative Class takes on an ever-more important share of economic responsibility and cultural contribution. From James Portnow to Sara Barbas to Mladen Lijesnic to Jenn Leggett to Hashem Assadullahi to Michal Bilick, and to countless others - the RocketHub community is personified by great labor of love, inspiration, innovation, art, and utility. Our team is proud to support the Creative Class. From artists to entrepreneurs to philanthropists to awesome organizations (large and small), we work for and alongside some of the most passionate, talented, and interesting groups and individuals. We have a lot of work ahead of us, but it’s all very good and quite rewarding. Happy Labor Day! -The RocketHub Team Images courtesy of Nasa Images.
Caitlin Trainor lives and dances in New York City. She fell in love with the art form at Skidmore College and hasn’t looked back since - we’re proud to have her dedication and energy as part of the RocketHub community. Today she directs Trainor Dance and is on the faculty at Barnard College/Columbia University. Trainor Dance is a small dance company getting ready to produce its first independent show. This is where crowdfunding and RocketHub have come in. I spoke with Caitlin about her project and the uniqueness of crowdfunding in the dance world. There are two pieces on the program for the fall concert - and each is quite different in terms of inspiration. The first piece, Digital Origami, began with a scrap of movement that intrigued me. That scrap was something that I “found” years back, on another dancer, who moved in a completely different way than I do. His slender, delicately muscled body appeared to be collapsing as he moved; his actions appeared simply as a folding of the joints, each movement the inevitable outcome of the previous. In my robust, muscular body this silky movement felt foreign. I wondered what it would feel like to be in his skin, and began experimenting with this idea of folding, collapsing, inevitability, eventually developing a movement phrase around it. Fast forward 8 years. While on artistic sojourn in Northern England, I found myself returning to the phrase. Only now, this bit of material started to take on a testiness, an insistent push and pull with the floor, not unlike what I was feeling as an outsider living in a traditional society. Coincidentally or not, I became interested in tight, traditional ways of organizing movement, such as unison and canon movement, which can be very satisfying visually but are considered somewhat passe in NY art dance circles. From within this detailed and structured movement, some wild, uncontrolled outbursts of movement began to emerge. These were primal and loose, textured with vibration and full bodied partnering. As the piece began to take shape, the dancers appeared more and more to me to be like cogs in some kind of great machine on the verge of combustion. Animalistic impulses strain against precise, structured movements, not unlike the the individual pressing into a stratified society, or the human being interacting with technology. The functions of computers depend on sequencing of ones and zeros, yet human beings, for whom these machines have become so indispensable, are driven by appetite, impulse, and desire. Also on the program for our concert is ORBit, a visual odyssey based around the use of giant meteorological balloons. In terms of inspiration, I just thought the idea of using these giant colorful balloons would be so incredibly fun! I have always been fascinated by the movement of cosmic bodies, and so we have used the ideas of planetary motion, black holes, shooting stars, magnetism and gravity as a springboard for creating the piece. As for why the work is important to me, that is hard to say! After survival, love and dance are the most important things in life for me. Like many artists, I suppose that on some level, I am on a quest for meaning. Somehow making art makes sense, despite it’s utter impracticality. The fact that art, something so unessential to physical survival, exists in cultures rich and poor, ancient and modern, amazes me. The persistence of the arts though out history and across the globe points to something very fundamental in the human spirit. And that unnameable something is what I am chasing when I get up every morning and pack my sweats for another day in the studio. Your spirit comes across very powerfully. How have you translated this inspiration into your crowdfunding campaign? My experience as a crowdfunding pioneer has been great! Supporters have been stepping forward to help out and we are off to a great start. My advice to anyone who wants to give it a shot is to be prepared to do the work that goes into making the campaign happen. In a sense, you really earn the money contributed to the project because the campaign takes a lot time to organize and implement properly! However, the process can sharpen your ability to write and speak clearly about your work, which is very useful in engaging audiences and potential contributors. That’s great advice. Thank you Caitlin for bringing your project to the world and the RocketHub community. Get your tickets and other rewards, here. -Vlad
Minnesota-based Karl Remus is a young and talented musician who utilizing the power of crowdfunding to galvanize his fans and raise funds to make the important first EP. I took the time to catch up with Karl to talk about his success and his next career moves. So how has this process been for you? It has been a completely positive experience! To be honest I was unsure how this all would play out. But I’ve discovered that I have supporters that I never knew I had. Not only in Minnesota have people been fueling the project, but from various states across the US. As a musician on the rise and basically in the process of launching my career it is very exciting to see some much benevolence from people that I don’t personally know. The inspiration is solely life experiences. I wrote all the songs on the new CD over the course of the past year. You can learn a lot about me by listening closely to the themes, lyrics and different colors that fill each song. Each song takes on a certain emotion or feeling that I felt at some point, and I translated them into the language of music. Sometimes in a metaphorical way, sometimes extremely direct. Songwriting is a complete win-win in every way. It is therapy for me because I get rid of all the emotions I keep locked up. But not only does it benefit me, it touches the listeners in someway or another, whether it be melancholy or joy. Sweet! You’ve done quite well. Any advice for other musicians? The best advice I can give is be sincere in your purpose. Be honest and show gratitude to your targeted supporters and they will respond with great success. Give a plethora of information about your cause. Cover all forms of media; videos, audio and text. The more substance that you give the supporters, the more likely they will help out. Also set a modest financial goal, test the waters and don’t be afraid to take risks. Branch out to as many people as possible. Make personal phone calls and emails to directly explain the project to them. Don’t be afraid to ask for help. Keep up the good work Karl. Hear Karl’s music and get involved. -Vlad
The RocketHub team needs your support and votes to head back to Austin. In 2011 we rocked SXSW with two sweet panels and now we’re upping the ante. Here is what we have planned: Film Funderstorm: Can Crowdfunding Make it Rain? If crowdfunding is based on the belief that the power of many small contributions in aggregate can become significant, then how does crowdfunding best work for films - and how can filmmakers leverage this emerging phenomena? http://panelpicker.sxsw.com/ideas/view/12437 Beethoven + Social Media = Crowdfunding Patronage Learn how to finance your album, tour, and other musical endeavors. Crowdfunding is based on the belief that the power of many small contributions in aggregate can become significant. Artists are more connected to their fans than ever before, while modern social networking makes reaching out simple and virtually free. These trends set the stage for this new micro-patronage model - and this panel sheds light on how best to harness the crowd for funding and awareness for your next music project. http://panelpicker.sxsw.com/ideas/view/11864 The Game of Crowdfunding $100K The Extra Credits RocketHub project has raised over $100,000 in under two months with 4,000 contributors - making it a bona fide crowdfunding hit. Join Vladimir Vukicevic (CTO & Co-Founder of RocketHub) as he interviews James Portnow (Game designer, Gamasutra writer and Escapist contributor) about his web series Extra Credits -a show that discusses game design and the positive impact that games can have on humanity. Vlad and James will also explore the Extra Credits crowdfunding campaign that has raised $100,000 (and counting). http://panelpicker.sxsw.com/ideas/view/12936 Join the fun and drop us a few votes. The whole RocketHub team will be very appreciative! -The RocketHub Team
Photography is a blossoming artform on RocketHub. From the RocketHub/Artsicle Photograph Show to Tony Fouhse’s recent success, the still image is alive and well. Johan Hallberg-Campbell is taking photography to the edge. He is planning to photograph the fishing town of La Poile, Newfoundland with an estimated population of 100 - one of the smallest and most interesting towns in North America. I spoke to Johan about his project. What was the inspiration behind the photography project you are currently running on RocketHub? Why is it important to you? I was brought up in the Highlands of Scotland by my Swedish Mother. Being half Swedish I was often considered to be foreign, slightly different, even though born and raised in Scotland. My father was from a small fishing community in Scotland called Scalpay, he was relocated from the island to the mainland by his family at a young age. Growing up, periodically when I saw him and his mother, I heard about Scalpay. The Island was like a fairy tale to me, far away on a distant planet, stories of crofts, religion and fishing. Two years ago, I decided to go to Scalpay and see for myself, I was welcomed as a lost relative, and told that there had not been a birth in seven years. The Gaelic speaking Islands fishing tradition was fading away, and the people of old with it. The last corner shop closed in 2007, the pre-school also shut down that year. The primary school has two or three pupils and there is no High School. Over the years the population had sunk to 250. I became interested in exploring what it means to belong to a community and have traditions rooted in heritage, and alternatively what happens when one’s “place” is altered, removed, distorted and shifted. I began documenting Scalpay in Scotland, which raised my awareness of a way of life that is disappearing not to slowly from our modern world of computers and ipads, not only in Scotland but communities worldwide. I managed to get to Newfoundland last year and spent the final days with the remaining residents in a place called Grand Bruit before the resettlement of this coastal town. The aging population could no longer survive the harsh winters, their children had left to work elsewhere, the fishing industry was no longer what it once was, they had seen the end and the erosion of this culture. Now the town is no longer on the map, literally, it is gone. On my return boat journey leaving Grand Bruit, we passed La Poile and I had the chance to talk to a few of residents who got onto the boat. They strongly believed that La Poile could be next and watched with heavy hearts as Grand Bruit disappeared. I realized that it was important to continue photographing these communities, the words of David Morrison, a fishermen from Scalpay in Scotland ran clear in my mind, “If there is no young, there will be no old”. I am in Newfoundland now and ready to deliver a powerful story of life and people in the coastal town of La Poile, the un-spoilt wilderness, remote from everything we call civilization, yet facing enforced change as we move into the second decade of the 21st Century. This is a body of work that will be an archive, an archive that could capture for future generations, a people of the past. That’s a powerful mission. How has your experience been as a crowdfunding pioneer in the world of photo art in Newfoundland - how are your supporters responding? In a challenging and hard industry, documentary photographers looking to create important bodies of work are finding it next to impossible to peruse the stories. Assignments are becoming rare these days, the budgets of publications are growing smaller, grants are far and few between. Crowdfunding not only helps to fund the making of these images, it also involves and encourages people to take part in the project, get close, be part of a community which I believe strongly in. They have helped to create a body of work by supporting the project, something that is really an amazing feeling, for the artist as well as the supporter. I was not sure what the response would be, I am very happy it has been strong and thank everybody who has so far been part of this with me. I believe that the people who have supported the work, with money and motivation, can see I am serious and passionate about creating a visual voice with my images, not only my voice, bit more importantly an honest representation of the people and environment I photograph. What advice do you have for Creatives looking to crowdfund a similar project? I still have a way to go yet but yes, I do have some advice. It is important to respectfully push your project, get it out there by any means possible, talk to people, have an educated view and research your proposed project in-depth. Make sure to send an email everyday to new people, publications and blogs telling them about your proposal. Be to-the-point and clear with what the project is about and what you need to make it work. Crowdfounding can help with financial cost, but also is a great way to build momentum. The more people that hear, see and talk about your project the more relevant the work will become. We make images to be seen by others, so make sure that happens. Take care and good luck. Thank you Johan for your passion and committment. Join the journey, here. -Vlad
The Window Sex Project addresses an important community issue through live workshops and choreographed performances. It tackles the every day practice in which women are “window shopped,” that is forced to bear unsolicited verbal harassment from men while walking on the street. Sydnie L. Mosley, the bold and authentic woman behind this project, is self-producing this awesome project by involving her fans and her community. The inspiration behind this project was two-fold. First, as an emerging choreographer in New York City, I have spent the last couple of years developing my artistic voice and looking for my niche in the dance community. I realize that my work is not just about me, or art for art’s sake, but I really want to provide opportunities for people to feel human through dance. I want to engage their senses, physically and/or emotionally, with the performance. I believe it is important for the audience to be involved in the dance making process. In this way, they have a stake in the work. They feel connected, have an understanding and see that dance can serve a purpose beyond entertainment. Then, at some point last summer I was inspired to create a piece that would be sexy and celebratory of a woman’s body. At the same time, I was getting completely perturbed with all the harassment I would get walking around day or night, dressed bummy or fancy. I was tweeting about it almost every day, then collecting other women’s tweets and blogging about it. I’m not sure when exactly the connection occurred, but I realized that I could use this new dance work I was dreaming up to address this issue of street harassment that was getting me so upset. I wanted to celebrate my body and my whole self through this dance work, and to draw attention to the fact that no one has the right to make me feel like an object just because I set my feet to the pavement. New York can be both an inspiring and a tough city. How has your experience been as a crowdfunding pioneer in the world of empowering dance with a mission in New York - how are your supporters responding? Every one who I tell about the project is excited about it. Street harassment is an issue that 80-100% of women will encounter at some point in their lives. That’s insane, right?! So given the commonality of the experience, people are ready and willing to jump on the bandwagon, and encourage their acquaintances to do the same. I think that people are also intrigued by this idea and method of community choreography. I am getting women, dancers and non-dancers alike, to tell their stories and move about them. I am then crafting that material into a performance with professional dancers. It’s not a new idea at all — Bill T. Jones had a similar process when he created Still/Here (1994). He held “survivor workshops” in ten U.S. cities working with the terminally ill to garner source material for his work. — yet, folks are thrilled at the thought and opportunity that they can be a part of the dance making process. The basis of this creative work is that it is about the community, which pairs perfectly with crowdfunding. My best advice is to reach out to all your communities and appeal to their commitment to not only you and your work, but a commitment to achieving something greater with the support of one another. Thank you Sydnie for your brave and innovative approach. As a Harlem-based company, the RH team is especially proud to have this project be a part of the community. We’re looking forward to seeing the performance. Get your tickets and get involved. -Vlad
Daniel Tashman is launching a geo-social digital service that connects people looking to play pickup games such as basketball or tennis. His platform connects sport enthusiasts with each other as well as venues, game sites, locations, events, and sport related commercial options local to them. And we think it’s an awesome idea - the RocketHub team is excited about testing it out. Daniel is crowdfunding the promotion process for his cool new application and I spoke with him about his experiences. I founded the parent company, Tomato Lightning, with the goal of creating active lifestyle electronics for young adults; Integrating technology in a physical way to help get the teen/tween more active. Get-A-Game connects people looking for pickup games and sport play and helps promote an active/healthy lifestyle. I wake up every morning feeling like I am trying to contribute something positive to the world. I’ve been thrilled with the response. Our goal is ambitious, but it’s been very rewarding to see the support of so many friends and colleagues. It’s very humbling having to ask for money, but when you get RocketHub emails throughout the day telling you that more people are fueling your project, it empowers you to press forward even harder. Be active In your crowdfunding. People need to understand the importance of what you are doing. Make personal calls, don’t just rely on digital media. Offer the best incentives you can afford. Thank you Daniel for your awesome new app and for flying with team RocketHub. Check out this project, here. -Vlad